2025 has been a brilliant – if slightly mad – year for us at Dig.
It all kicked off in February with our appearance on BBC Dragons’ Den, which was a pretty surreal (and very lovely) moment. From there, things only got busier. We moved into a brand-new fulfilment hub, shipped tens of thousands of plants to gardens across the country, and created new packaging to help get plants to their new homes safely and happily.
Our Instant Beds have continued to be firm favourites, while our new Plant Collections really hit their stride. From solving tricky problems like shady spots with our Shady Corner collection, to welcoming bees and butterflies with our Pollinator Magnet collection, it’s been brilliant to see how these collections have helped people garden with more confidence.
On the bespoke side, Dig Studio has been more popular than ever. Ably led by Fabi, the studio has helped an incredible number of people reimagine their gardens, and we’ve loved being part of so many transformations.
None of this would have been possible without the team. During peak months we were well and truly run off our feet, but everyone pulled together. We came out the other side with plenty of memories, plenty of learnings, and only the occasional muddy boot.
Now we’re looking ahead to 2026. There are new plants on the way, more plant collections, more personalisation, and maybe – just maybe – a podcast. There are also a few exciting ventures bubbling away that we can’t quite talk about yet.
Finally, a huge thank you to all our customers and followers. Your support, enthusiasm and love of plants is what keeps Dig growing 🌱
Wishing you all a very happy festive period, and see you in 2026!
